Facebook Twitter Pinterest YouTube
    GardenBeast
    • Sections
      • Features
      • Food
      • Plants
      • Flowers
      • Shrubs
      • Trees
      • Palms
      • Succulents
      • Cacti
      • Backyard
      • Reviews
      • Entertainment
      • Questions
      • Homesteading
    • Free eBooks
    • About
    • Contact
    Facebook Twitter Pinterest YouTube
    GardenBeast
    News

    Alan Titchmarsh Helps Adidas Launch Horti-Couture

    Nicholas SayBy Nicholas SayOctober 10, 2019
    Facebook Twitter Pinterest
    Alan Titchmarsh
    Share
    Facebook Twitter LinkedIn Pinterest Email

    Everyone knows Alan Titchmarsh as a gardener, but it looks like clothing and footwear giant Adidas has convinced him to be the celebrity face of its new gardening apparel. Titchmarsh appeared in a series of adverts for the launch of the new horti-couture line, which is aimed at ‘avant-gardeners’.

    The clothing and shoes that Adidas created are designed to be at home in the garden, much like trainers are in the gym. The demand side of the equation has yet to be determined, and the clothing and shoe prices aren’t low by any means.

    Does Titchmarsh Know Something We Don’t?

    Many activities need specialized apparel, but gardening may not be one of them. Adidas may be hoping that getting a well-known gardener like Titchmarsh to promote top-end gardening shoes will help them to sell, as many kinds of celebrity endorsement deals work along such lines.

    The real issue for Adidas may be that most people that garden don’t have celebrity aspirations, nor do they participate in a social cult in the same way that sport fanatics do. People might be willing to buy a pair of trainers or a football jersey that their favorite footballer wears, but gardening culture may disappoint Adidas.

    Introducing the adidas Gardening Club. A range of apparel, accessories and footwear that is inspired by lawn-based activities, resulting in ‘horti-couture’ that can move effortlessly from the lawn to the streets. Arriving in Consortium stores globally from October 12th. pic.twitter.com/RV6yO4oou1

    — adidas Originals (@adidasoriginals) October 7, 2019

    Then there is a question of wear. As any gardener knows, the clothing and shoes we wear in the garden gets beat up and dirty. Many people choose to wear old clothes when they garden because the outdoors can be rough on nice clothes.

    New Clothing May Not Improve Gardening

    The real question for gardeners is: Will the money spent on Adidas horti-couture would improve their gardening experience?

    The answer to that question will depend on your personal preferences, but gardening apparel is unlikely to have the same kind of impact on gardening that running shoes have on running. By the look of the shoes that Adidas introduced for gardeners, wet-muck will still be an issue that will need to be addressed with waterproof footwear.

    As far as the gardening vest that Titchmarsh was sporting in the Adidas ads, it does look useful, though, at more than 100 pounds, it might come in looking expensive for something that is going to get covered with dirt, mud, and compost.

    Much like the footwear, the wearables don’t seem to be waterproofed, which can be an issue for anyone who is planning to use this kit in the UK. If you want to learn more about the new horti-couture line from Adidas, just follow this link.

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    Previous ArticleAvalow System: Designed to Help Anyone be a Better Gardener
    Next Article Best Trees for Your Yard: Complete Guide
    Nicholas Say
    • LinkedIn

    Nicholas Say was born in Ann Arbor, Michigan, where his family would go to the farmers' market every weekend. He loves to garden and spent many years in South America in vegetable gardens that he owned. Nicholas thinks that plants are wonderful creatures that can give us all so much. Contact him at nick@gardenbeast.com

    Related

    Blue Star Juniper Guide: How to Grow & Care for “Juniperus Squamata ‘Blue Star’”

    April 11, 2022

    Worried About Coronavirus? It Might be Time to Grow Some Food at Home

    March 19, 2020

    Gardening Embraced as Treatment for Range of Mental Illnesses

    March 16, 2020

    Climate Change Wallops Mexico’s Corn Production

    March 14, 2020

    Leave A Reply Cancel Reply

    Advertiser Disclosure:
    Some links may be affiliate links. We may get paid if you buy something or take an action after clicking one of these

    Follow Us
    • Facebook
    • Twitter
    • Pinterest
    • YouTube
    Welcome

    GardenBeast is an online publication which launched in 2019 with the aim of providing the latest news, in-depth how-to guides and reviews of popular products to help you make the most from your back yards and gardens.

    Kooc Media Ltd
    Company No.05695741
    International House,
    61 Mosley Street, Manchester,
    M2 3HZ
    UK

    Email
    hello@gardenbeast.com

    Hours
    Monday—Friday: 9:00AM–5:00PM
    Saturday & Sunday: 11:00AM–3:00PM

    Download Free eBooks

    Download Free eBooks

    GardenBeast
    Facebook Twitter Pinterest YouTube
    • Home
    • About
    • Contact
    • Privacy Policy
    • Terms & Conditions
    As Seen in GardenBeast is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com
    GardenBeast™ Copyright © 2019 - 2022 Kooc Media Ltd. All rights reserved. Registered Company No.05695741 // Online Resource for Gardening

    Type above and press Enter to search. Press Esc to cancel.